Jah Jah X Adidas Soundsystem Pop-Up
It was Carnival Eve and all through West London, you could feel the excitement in the air. We headed down to Latimer Road our Reggae Roast Faya Rig for the Jah Jah x Adidas Originals SS26 sneaker launch party. We linked up with Earl Gateshead, who brought his Faya Rig along too, for a proper twin Faya link-up!
The event brought together everything you’d want the day before Carnival – music, community, food, and fresh style. Parisian Soundman and Designer Daquisiline Gomis founded Jah Jah, with his wife who runs a vegan Caribbean food spot of the same name in Paris. Their brand has grown into a full cultural movement, teaming up with Adidas Originals to celebrate roots and creativity. You can find out more about their collaboration here.
The twin rigs shook Latimer Road with heavyweight bass, DJs kept the vibes rolling, Jah Jah served up their signature plant-based dishes, and the whole crowd felt like one big pre-Carnival family.
It was a proper community celebration of music, style, and culture, check out some of the pics below.
