Spring has sprung and the sun is making a rare appearance here in London, so the vibes are warming up nice and easy! Here at Reggae Roast HQ we're looking forward to 420 Day this month.

For those who don't know, 420 Day is the 20th of April and it's the internationally recognised day for ganja smokers to celebrate their love of the sacred herb. 

But where does the term "420" actually come from?

The origins trace back to the 1970s in California, where a group of high school friends, known as the Waldos, used "420" as code for their after-school meetups to search for a hidden weed crop. Over time, the term spread through the underground scene, gaining momentum through the influence of legendary bands like The Grateful Dead, before becoming a worldwide symbol of cannabis culture.

Today, 420 Day is a celebration of freedom, community, and the cultural influence of cannabis, especially in Reggae music. From Peter Tosh’s calls for legalization to sound system sessions blazing with conscious vibes, herb has always played a role in the roots and evolution of Reggae. So whether you’re lighting up, skanking out, or just soaking up the vibes, 420 is all about unity and appreciation for the culture.

🔥 To celebrate, we’re dropping a special 420 sale – 4 records for £20! Stock up on some heavyweight Reggae and Dub vinyl while the vibes are high! Shop Now.